Graphics Production List

Print, E-Blasts, Web

 

  

 

Strategy: 

Work with the Charity and WW&S to create e-blasts & an e-blast schedule. See examples of e-blasts in the slideshow on the Print & Graphics Page. You have 27 hours to work with Sarah our WW&S graphics expert, who helps you with ideas, templates, and a schedule for them to go out.  Generally that breaks into 17-20 hours on Print & E-blasts, and 8-10 hour on Web update.  You'll have a "kick-off" call with her to discuss a schedule for the following.

 

PRINT: 

 

•  Sponsorship deck
     Content done by charity using WWS templates.  Final approval and formatting by WWS. 

•  Save-the-date postcard 

•  Invites 

•  Poster (typically 11x17) 

•  Ad layouts 

•  Program cover
    Content/layout done by the charity with approval from WWS 

•  Event signage templates
    Content done by charity with WWS final approval 

•  Other misc. projects that might come up (banners, web  ads, ext) 

 

 

E-BLASTS: 

 

•  Save-the-dates 

•  Invitations

•  Sponsor benefit e-blasts 
     The Luxe e-blast below promotes a ticket giveaway contest by a sponsor.  Pre-event e-blasts like this idea bring value to the sponsor, 
     get the word out,  and encourage more likes on the event Facebook page.

FC8551-LUXE-PACKAGE-EBLAST-final

 

• Pre-event weekly promotion
   Weekly e-blasts 1 month pre- event make a huge impact. Topics:

 

•   Shoe Guys

•   Auction lots / key -to -the-closet raffle

•   Shopping vendors / fashion show partners

•   Wineries/ Wine retail partners

•   Marketplace/shopping

•   Any celebs attending

•   Last call

•   Fashion show
•   VIP Tickets or Events (VIP tickets are the overall purview of Charity & Event Chair.  You work with
    your Charity & Event Chair to find great ways to promote these tickets. 

 

General E-blast Timeline:

 

•   Save the Date (send around same time as 
printed, 5-6 months out)

•   Winery Partners (send 4 months out)

•   Marketplace Partners (send 3 months out)

•   Shoe Guys intro (send 2 months out)

•   Fashion Show preview (send 4 weeks out)

•   Live Auction lot preview (send 3 weeks out)

•   KTC preview (send 2 weeks out)

•   Last Call (send a few days prior to event)

 

 

WEB UPDATES 

 

• Provide weekly update detailing/listing 
any changes desired.


• Include sponsor/vendor logos and URL links 
 
   Let Sarah know which sponsors take priority 
placement

• Ticket prices 


• Link to registration page (created by the charity)


• Contact information


• Timeline of the event