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This committee works closely with the Charity and has the major responsibility for promoting the event through PR & Marketing. This includes promotions, public relations, and marketing through partnerships, social media, etc. Ideally this group has connections in local media, knows local bloggers and is savvy with social media for pre-event buzz, all of which increase ticket sales.
This committee collaborates with the Charity to ensure that every ticket sells; makes follow-up calls to key individuals for ticket sales; guarantees that everyone associated with the event has the information needed to sell tickets; works with models, board and committee to fill tables; works with wine and fashion retail partners, and wine societies to promote event; finds creative ways to sell tickets (like hair salons, doctor's offices, etc.); creates incentives for ticket sales; works with chairs on budget. (For more on Ticket Sales, click here).
PR & Marketing divides into Two Steps
Step 1: Get Organized
Step 2: Strategize and Reach Out
Print, E-Blasts and Web
Promotional Video
Facebook
Promotional Partnerships
Pitch to Media
Clever Copy
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PR & Marketing Committee Documents
Graphics Production List
PR & Marketing Checklist
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