COMMITTEES | PR & Marketing


Put together a talented committee

Ideally everyone in this group has connections in local media, knows local bloggers and is savvy with social media for pre-event buzz. All of which increase ticket sales.

Learn the Lingo

Before you start your PR & marketing, learn the lingo of WW&S! We have lots of fun phrases for your copy.

For some ideas: Wine & Shoe Pairing 101 One-Sheet, click here  |  Clever Copy Samples, click here

Start Creating Materials for Outreach

Put together some basic introduction letters for media, and other people or groups that you will need to contact.

Post Your Event on  Now in its 12th year, they are the world’s leading online calendar of events for Wine, Food, Beer, and Spirits. It is a “post your own” site. It is free to post food, wine, beer and spirits events. They have over 190,000 subscribers and a weekly newsletter, and over 50,000 fans on Facebook.