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COMMITTEES | PR & Marketing |
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The following are some ideas for stories to pitch to media. Pre-Event: For a sample pre-event press release, click here. Closets: How does her closet reflect the woman and where she is in her life? Exercise clothes, black tie, work, jeans, gardening, etc. Use the models, chair, committee members, and/or women helped by the charity as the subjects. Talk about what families give up when they are displaced. How this would impact their closets. Little things we don’t think about, like not having any work clothes, etc. Well-designed closets, unusual closets (entire rooms, etc.) of women involved in the event. A series of articles asking different women involved in the event “What’s your favorite thing in your closet and why?" Shoe Collections: Interesting and/or extensive shoe collections of women involved in the event (models, committee, charity staff) Talk about how women collect shoes and why. We always feel good in shoes. This is universal. Bring in historic shoes, etc. A series of articles asking different women involved in the event “Tell me about your favorite shoes? Why?” Great stories about their shoes that reflect the woman (e.g. hiked Africa in them, wore them to first job interview, best Valentine’s Day gift ever). Talk about the people the charity helps – inspiring stories. Talk about the models Talk about people on the committee and board who are inspiring. Success of the event! Interesting auction lots and moments For a Sample Post-Event Press Release, click here. For Sample Post-Event Press, click here.
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