COMMITTEES | PR & Marketing

STEP 2: STRATEGIZE AND REACH OUT (Promotional Partnerships) 

Partnership Strategies

Cultivate partnerships. Think of all of your current and potential partners and use them to market the event. Possible partners include your host committee, marketplace vendors, event sponsors, etc. Use your partners as promotional outlets. Ask them if you can place posters and promotional cards in their establishments, if they could forward e-mails, distribute materials, etc. Moreover, ask them all for names for your mailing lists!   

Possible Partners:

Committees: Speak with all committee chairs and have the ask their committee members and volunteers to:

Give names for your mailing lists

Distribute posters, save-the-date cards, etc.

Forward all promotional e-mails to their friends and colleagues

Host Committee: The main objective of the Host Committee is to use their contacts, connections and influence to help promote the event. So make sure you take advantage of this resource! 

Event Sponsors: Work with your Sponsorship Committee to gain sponsors' support in promotion.  Ask them to hang posters, keep stacks of save-the-date cards next to their registers, etc.

Event Vendors: Work your Marketplace Committee to gain vendors' support in promotion.  Ask them to hang posters, keep stacks of save-the-date cards next to their registers, etc.