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STEP 3: WHAT SHOE GUYS WEAR
The standard Shoe Guy uniform is a short-sleeve fitted cotton black t-shirt and black pants (not black jeans), which tends to accentuate their physique better than a long sleeve button-down or other. Shoe Guy t-shirts can be a huge revenue asset for the event.
In Oklahoma City, the Shoe Guys contributed $100 to the charity and received a black t-shirt with a WW&S logo on the breast that they got to keep. Since the t-shirts only cost $25 each, the remaining $75 went towards the bottom line.
YWCA Central Orange County told a potential sponsor that some of the best exposure in the room was on the Shoe Guys' shirts. Where all of the women looking at the event? The Shoe Guys! They sold a logo on the breast of the Shoe Guy shirts for $5,000. This is a super way to bring value to the sponsors and raise some more money. The shirts were $20 a piece and the rest was pure profit.
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