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COMMITTEES | Sponsorship |
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All Things Auto: Luxury Car Dealers: These sponsorships can run between $5,000 and $15,000. For a sample Sponsorship Platinum Auto Dealer Agreement, click here. Land Rover - $7,500 co-sponsorship Co-sponsored the Neiman Marcus fashion show to underwrite production costs. Cadillac - $15,0000 sponsorship At one California event, Cadillac parked cars in the driveway of the house and created a step and repeat photo opportunity with the cars. They also put a little Cadillac charm on the wine glass. Car for the Weekend Auction Lots The Orlando event had Bentley donate a "car for the weekend" for their live auction. It made a great display and it was popular. After the event, the winning bidder got drive out in the car for the weekend. BMW should love this idea since they are promoting their Ultimate Driving Experience campaign again. Car Wash: If the event is at a private event facility or home and there is valet parking, offer a car wash service for a fee. Guests can pick up a clean car and you bring in some revenue. Services could be offered by a high school class, Boy Scout troupe, or professionals who get a flat rate and you keep the difference. Have a "cling" logo and message written in "lipstick" (like "Hello gorgeous!") for the venue's bathroom mirrors. As a final message to your guests, have the valet hang a tag from the rear view mirror with a mission statement on it. At the bottom, you could sell a sponsor logo to a car insurance company or some other sponsor like a bank, CPA, or attorney.
Cheese Station: Have a cheese station sponsored by a local company. It could be branded with their logo on the signage, the cheese markers as well as on the chef coat(s). Find a handsome man (men) to tend to the station and explain the cheeses to the guests. For a further tie in, the handsome man could be from the sponsor. The employee learns about cheese and helps at the counter. If there is a cheese distributor in your city, maybe they can provide the cheese and provide the rep, then the sponsor can put their logo on it. There are all sorts of ways to put this together. All you need are cheese, the little signs, and a cute, educated guy. Desserts: Have a local bakery or cake company donate cupcakes or lollicakes and get a sponsor to underwrite them. Cupcake companies will put a company logo on a sugar disk. Have a cupcake station and/or pass them around on trays. Event Culinary Sponsor: Create a"Sole Food" Sponsor level at $3,000-5,000 for a company or individual to be the only food sponsor for the Signature event and their company branding would be on all of the food tables and passed hors d'oeuvres trays. Foot Massage: Reach out to a local spa or massage company (such as Massage Envy). Have a sponsor underwrite a foot massage station (ideally activated during the last hour when everyone's feet hurt from their heels). Photos: Cover Girl Photo Shoot Partner with a local social magazine who can set up a "cover girl" photo shoot on-site at your event with a fun backdrop. Grab your sole sisters or sole mates and strike a pose as the photographer positions you just right. Using an on-site color printer, the magazine can print your 5x7 copy with the magazine's masthead at the top so it looks like you're true cover girls! Charge $20 for each print: $10 to the charity; $10 to the magazine to underwrite costs. The exposure for the magazine is incredible and it makes money for the charity, a win-win! This net $2,000 for one of our charity partners. Photo Booth: Renting a photo booth is really fun for guests and a great way for people to remember your event. Shoe Guys: There are typically 20+ Shoe Guys working the room and engaging 350+ women. It's a super networking opportunity. Position this opportunity as a targeted group of brand ambassadors who will be the hit of the event. For example, if a real estate company is a sponsor, they could provide two charming real estate agents and collect new clients. Same for doctors, and so on.
See if one of your Shoe Guys has a company who wants to sponsor, or add this as a benefit to sponsors. Step & Repeat: The "paparazzi" red carpet and banner backdrop can generate a lot of buzz at your event and ideal photos for sponsors given logo exposure. This can be limited to one sponsor buying this package exclusively or it can be co-sponsored with two or three brands sharing the backdrop. Backdrop works best with no more than three logos repeated horizontally. Have several photographers -- magazines, local papers and freelancers with websites -- so it feels like paparazzi with lots of flashes going off. We also suggest having a women doing Joan Rivers-style interviews with a video cameraman catching it all on tape. After the event, post the pictures on the event Facebook page, where guests can see them, tag themselves and save the pictures to their phones and computers. Place this INSIDE your event. If you put it at the entrance women will skip it and forget. But if they have a couple of glasses of wine, they'll want a photo. Water and lemonade station with sponsorship signs that say "XXX is happy to hydrate you". For a picture of such a sponsorship click here. Water Bottles: Have a local business sponsor water bottles for your event. Place in chill tubs as guests exit the event Great in your swag bags Place at wine stations Place in entrance and exit areas Place sponsor logo on front and charity logo on the back -- a win-win for all Customer water bottle supplier: http://www.privatespringwater.com Custom bottles can be expensive. You can also go to a place like Sam's Club, buy inexpensive bottles, and print your own labels. It does not look as attractive, but it works. Wine Tags: Have a local business sponsor wine tags for your event. These innovative and decorative sponsor promos wrap around the bottom stems of wine glasses. The sponsor logo is on front of the tag. Put around bottom stem of each wine glass as you hand them out. The tags cost around 50 cents each for custom printed versions. Following are vendors providing these tags: Wall of Wine: We suggest a sponsorship of $2500 for the Wall of Wine. There is potential to sell multiple sponsorships with this program, as they did in Bakersfield (for a picture of this sponsorship, click here.) Each one of the barrel heads sold for $1500. Heather had the brilliant idea to stack barrels in a pyramid and sell the logo on each barrel head for $1000, generating $16,000 in revenue. For more on how to produce the Wall of Wine, click here. Bag Check Sponsor: Great for a bank or CPA film. Add a sign such as this: "Trust XXX with your items" Swag Bags: Sell a sponsor logo on resuable shopping bags. In Portland, a moving company provided reusable shopping bags with their logos on them for all vendor sales. Sponsorship was traded for in-kind moving services for the charity's clients throughout the year. (The charity supports victims of domestic abuse.) Idea: Is there a business in your community with logo'd bags who would pay for the opportunity to get their name out? Pre-Event Offering and e-Blasts: Sponsor-Offered Free Tickets or sponsored contests on your Facebook page, etc. Key-to-the-Closet sponsor Napkin sponsor with business logo. To see an example click here. Full Fashion Show sponsor Models: Businesses can provide models as part of a sponsor package—great way to honor a female employee and have her fill a table. One charity partner brought in seven sponsors with 2 models each at the $5,000 level, for a total of $35,000. Also ask your fashion show community models to recruit one sponsor each ($1,000 sponsorship x 10 models = $10,000). Kick-off Party: Lead sponsor can host patron kick-off party at their desired venue. Sponsor Kick-off Party: Sarasota had a kick-off party at a Landrover dealership with Shoe Guys, the committee members, and sponsors. It brought 100-150 people (potential new clients) into the dealership. Shoe Guys Kick-Off Party: In Napa a Shoe Guy who had a wealth management company sponsored the Shoe Guy kick-off. It allowed him to meet and network with his fellow Shoe Guys, all potential new clients. VIP Lanyards: Special lanyards for sponsors to wear at the event (think backstage passes). One idea is 3" x 5" printed tags on ribbons worn around the neck. Valet Service: Logo recognition on signage and logo item left in car. Marketplace Sponsor: A sponsor logo featured prominently on the banner above the Marketplace and throughtout the vendor area. Best-Dressed Awards: Sponsor provides judges and prizes. Logo on signage and judges badges, presented on stage. Best in Shoe Awards: Sponsor provides judges and prizes. Logo on signage, on judges' badges, presented on stage. Restrooms: As a spa to sponsor your restroom and put lotions and potions with an attendant in their spa uniform. Tray Sponsor: Logo an embroidered cloth to drape over the Shoe Guy trays Little Black Dress Sponsor: Click here for information on this great way to get your wineries more involved in your event.
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